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The American Consumer

1/1/2011

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New startups begin solving existing problems in areas  where consumers are putting forth their hard earned money.

The data below initiates the framework to analyze different segments of "Master Categories", identify pain points and startups addressing inefficiencies. 
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Below is the breakdown of US Consumer expenditure on various items based on their annual paycheck.
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    Fascinated about the needs of the consumer and the products and services that serve those needs.

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